MEET THE LEADERSHIP TEAM
PASCAL REGISTRE
FOUNDER AND PRESIDENT
Pascal Registre founded Brasserie de Liancourt in 1982 as a block ice manufacturing plant managed by him and family members while pursuing a career in computer engineering.
Since 1995, Pascal has managed the operations of Bralia full time, devoting his energy to establishing the EliteTM Water, Soda and Juice businesses. Pascal now focuses on the strategic expansion of Bralia’s operations, managing projects to increase Bralia’s production capacity and geographic footprint to fully serve regions surrounding Artibonite and, in the future, all of Haiti.
Prior to managing Bralia full time, Pascal served as the Latin American and Caribbean Technical Project Manager for Digital Equipment Corp (DEC, now owned by HP), responsible for 120 technical support personnel and project staff. Prior to assuming the project leadership role, Pascal rose through the ranks, serving in various engineering roles spanning the globe from Asia and the South Pacific to both American continents.

Pascal left Haiti in January 1969 to study English in the US. Two and a half years later, Pascal received an Associates degree in Computer Science and Technology from the RCA Institute of High Technology and continued his studies in Computer Science via evening courses at Boston University. Pascal and Jane, his wife of more than 30 years, divide their time between Liancourt and South Florida, sharing three children, Devi, Jerel and Perin.
DEVI REGISTRE
DIRECTOR OF OPERATIONS
Devi Registre manages the day-to-day operations of Bralia Elite Enterprises as the VP of Operations. Devi joined Bralia full time in March of 2012, having watched the growth of Bralia from childhood as Pascal launched and established Bralia’s primary lines of business, block ice, soda and drinking water. Devi provides management oversight to Bralia’s [150] employees, while also establishing policies and procedures for the efficient and profitable operation of the business.
In addition to her ongoing responsibility for daily operations and employee matters, Devi works closely with Pascal to explore Bralia’s expansion opportunities, seeking to increase Bralia’s market presence both by expanding Bralia’s product offerings and expanding distribution to additional areas of the country.
Prior to joining Bralia, Devi worked a number of Marketing and Sales positions in the US, even owning a successful business of her own. Now based out of Oakland, CA, Devi attended Spelman College, where she received her Bachelors of Science degree in Psychology.
Devi enjoys working with Bralia’s employees that show an interest in learning new skills and areas of the business.
OUR HISTORY
Brasserie de Liancourt (Bralia) is a locally owned and operated beverage and consumer products company based in Liancourt, a town in the Artibonite region of Haiti.  Founded in 1986, Bralia initially produced block ice for the Artibonite Valley and surrounding areas.  In 1999, Bralia expanded to produce Elite(TM) Brand drinking water and, in 2002, introduced Elite(TM) soda in seven flavors.
In 2015 Brasserie de Liancourt rebranded. now, Bralia Elite Enterprises, our company maintains the same quality and commitment we started with over three decades ago. Since the rebrand, Bralia Elite has added an additional manufacturing facility in Moreau, Haiti, increasing Bralia Elite’s production on bagged water, ice blocks, plastic bottled water and five gallons.
Bralia’s mission is to provide beverages and consumer products of the highest quality nationwide.  Bralia’s emphasis on clean and safe drinking water and other beverages has endeared the brand to its local community by shielding many in Liancourt and nearby towns from water born illnesses such as the recent cholera outbreak.  With dozens of employees and contractors on site and hundreds selling throughout the Artibonite region, Bralia takes its role as a prime employer in Liancourt seriously by focusing on building strong relationships locally and contributing to the communities in which it operates.  
Bralia seeks opportunities to provide high quality, convenient products that reflect the tastes of its local clientele by maintaining a responsive presence in the marketplace and emphasizing operational excellence in Bralia’s first rate manufacturing facilities.

VISIT US TODAY!

  • 26 Grand Rue Liancourt, Haiti
  • info@braliaonline.com
  • (509) 2200 - 3503
  • (509) 2200 - 3504